Living.Lab was born to support those visionaries who transform the world through sport, design and culture. With direct experience in Loro Piana, Harrods, The NBA and Formula One, and 20 years of agency experience we decide to bring together the worlds of culture, luxury, government, and sports to inspire, and elevate.
We are a tight team and aim to remain that way, so we support a few ambitious, visionary individuals and ideas. We believe in the value of intuition – Chemistry. We are process-driven because it allows us the headspace to blend experience, data, creativity, and technology to make things happen.
We are passionate, intentional, people dedicated to elevating, and inspiring—and support those people who have the vision to make our world better.
Mark and Simone first met in London more than 20 years ago. They have decades of experience across culture, luxury, sports, and government, and above all love supporting visionary people, organisations and ideas.
Simone's deep understanding of the retail and luxury market is unique. As a co-founder of Living.Lab, Simone embodies our ethos of Data. Insight. Chemistry, seamlessly blending creative innovation with technical expertise.
Mark is an award-winning business executive with 25 years of experience in sports, media and culture strategy, finance and partnerships.
Living.Lab is proud to partner with TectoTrack, a leader in innovative tracking technology. As their exclusive global licensee for sports and cultural events and venues, we bring TectoTrack’s cutting-edge solutions to life on the world stage. TectoTrack’s technology enhances event security, crowd management, and operational efficiency, offering real-time insights and precise tracking capabilities. Together, we are redefining how events are managed, ensuring seamless experiences for organisers, participants, and audiences alike. This partnership reflects Living.Lab’s commitment to integrating advanced technology into every aspect of the events and cultural landscape.