Living Lab was built on a single, critical insight: the visitor economy – aviation, hotels, events, and infrastructure—is a complex, interdependent system, yet it is still planned in silos.
We exist to close that gap. We have industrialised more than 25 years of frontline experience across the MICE, Technology, The NBA, Formula One, and global destination strategy into a sovereign-grade intelligence platform. Our role is to give governments and global organisers a defensible, system-wide understanding of how their visitor economies actually function—so capital is allocated with confidence, trade-offs are explicit, and growth is optimised rather than improvised.
We work with a select group of governments, cities, and global organisers who share a common conviction: that sustainable growth must be evidence-led, strategically balanced, and aligned with long-term public value.
Our operating principle is Data. Insight. Chemistry.
We are rigorously process-driven to ensure our work is repeatable, auditable, and defensible. At the same time, we preserve the space for judgment, pattern recognition, and intuition—because complex systems cannot be optimised by models alone.
Our focus is singular: equipping decision-makers with the intelligence required to design visitor economies that are resilient, economically productive, and fit for the decades ahead.
Stephen brings deep technology leadership together with sustainability-led execution. As Chief Operating Officer, he specialises in turning strategy into systems that scale.
Mark is an award-winning business executive with 25 years of experience in sports, media and culture strategy, finance and partnerships.