Living.Lab

 

Living Lab helps communities thrive on tourism

Living Lab Logo

In 2025 Living Lab launched an event economic intelligence platform for governments, rights holders and destination developers.

Optimisation models
0

Event, route and accommodation models delivered in 2025 – each built to withstand treasury scrutiny.

Nations
0

From Singapore to Saudi Arabia. From China to Colombia. Standardised Government-grade economic intelligence deployed at scale.

Cities
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Destination-level modelling across MICE, sports, culture, accommodation,  and aviation portfolios.

RETAINED OUTPUT
$ 0 Bn

Event economic value modelled and optimised for host economies in 2025.

Living Lab was built inside the world’s most complex events for the most demanding clients.

F1 Hosting Case study

Sports Event Hosting in Singapore. A Catalyst for Economic Growth

Living lab Thrive is a SaaS platform embedded in host economies – a single system that links events, hotels, air routes, transport and public investment so decisions are made on evidence, not guesswork. 

We connect governments, brands, rights-holders and developers, turning complex activity into auditable measurement, clear forecasts and practical delivery plans.

We began by asking a simple question: how can we improve the visitor economy?

Today we answer it by supplying government-grade IO/MRIO measurement, scenario-led forecasting and portfolio optimisation that ministers and commercial partners can trust. The outputs are negotiation-grade briefs, one-page scorecards and action plans that make trade-offs visible and public support defensible.

We act as trusted allies to governments and leading cultural and commercial organisations — embedding intelligence in the places that host visitors so cities capture jobs, retained value and resilient growth.

Tourism
100%
Sports Events
85%
MICE Events
100%
Load Balancing
86%
Optimising
85%
Economics
100%
Cultural events
100%

How we WORK

We turn visitor activity into defensible decisions. After a short discovery we ingest and audit official sources and market feeds, version every input, and produce auditable IO/MRIO and fiscal measurement: room-nights, GVA, jobs and tax by sector and place.

We test choices with scenario-led forecasting and sensitivity analysis. Seeded, reproducible runs and correlation modelling show trade-offs; portfolio optimisation then recommends what to grow, what to restrain and how to sequence investment for maximum net value.

We convert insight into action. Every run is governed with changelogs, calibration notes and capacity building so ministers can commit public support with confidence.

Who we work with

We partner with national and city governments, event owners and promoters, infrastructure authorities and tourism developers to turn visitor activity into auditable evidence and practical delivery plans. Our work helps officials and commercial partners make defensible decisions about investment, hosting and policy.