acquisition of FC Girondins Bordeaux from M6 Group

As the buy-side strategic advisor, we were appointed to guide the acquisition of French Ligue 1 Football Club Girondins de Bordeaux from M6 Group by GACP. Our work encompassed a thorough club evaluation and creating a robust growth strategy to uphold its storied legacy while unlocking new revenue opportunities.

Scope of Work

1. Global and Local Market Analysis:

   • We assessed the European and French football landscapes, focusing on Ligue 1 governance and UEFA Financial Fair Play regulations.
   • Identified growth drivers, including media rights, matchday revenue potential, sponsorship opportunities, and merchandising.

2. Club Operations and Assets:

   • Analysed the club’s operational structure, existing contracts, and financial health.
   • Reviewed the utilisation of the state-of-the-art Matmut Atlantique stadium to propose better matchday and commercial use.

3. Scenario Planning:

   • Developed multiple financial and operational scenarios, ranging from conservative to upside cases, based on media revenue growth and league performance.

4. Financial Modelling and Commercial Levers:

   • Created comprehensive revenue and P&L models, forecasting increased earnings from domestic and UEFA media rights, operational improvements, and sponsorship.
   • Proposed measures to streamline operating costs and enhance technical sponsorship agreements.

5. Growth Strategy Development:

   • Delivered actionable strategies to diversify revenue streams through sponsorships, licensing, and strategic use of assets.
   • Highlighted the potential for stadium-related activities and community engagement to drive long-term profitability.

Outcome

This strategic diligence laid the foundation for a successful acquisition, providing a clear pathway to maintain the club’s competitive edge in Ligue 1 and Europe. Our insights ensured the client could unlock new commercial opportunities while navigating regulatory and operational complexities effectively.

Our data-driven approach and sports expertise proved pivotal in aligning the acquisition objectives with sustainable growth