Debt Restructuring
Living.Lab collaborates with rights holders to unlock the full potential of their assets, creating innovative pathways to connect with brands, audiences, and host communities. With over two decades of experience, we’ve redefined how sports, culture, and luxury intersect, forging partnerships that inspire and endure.
From maximising sponsorship representation to crafting transformative hospitality innovations, our tailored strategies are built on our experience and the insight that the over 5000 events our technologies have been deployed in provide.
From go-to-market, paper negotiations to product innovation and OTT Living.Lab is an invaluable resource for rights holders.
At Living.Lab, we redefine how rights holders connect with brands, unlocking unmatched commercial potential. Acting as a trusted partner, we collaborate with rights holders to deliver bespoke strategies that grow audiences, drive revenue, and create transformative sponsorship opportunities. From crafting go-to-market plans to brokering impactful partnerships, our data-driven approach ensures every deal aligns with your long-term growth ambitions.
With a proven track record across global sports, entertainment, and cultural events, we don’t just sell sponsorships; we build dynamic partnerships that resonate with audiences and deliver measurable value for all stakeholders. Whether it’s major international competitions, emerging markets, or underutilised assets, Living.Lab turns opportunity into results.
Discover how we turn vision into impact, ideas into action, and connections into Chemistry.
Let’s build the future together