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Living.Lab, are expert at creating partnerships for iconic brands that benefit from collaborating with sports and cultural rights holders. The world’s most visionary names trust us to deliver results that shape the future.
Together, we create Chemistry.
Living.Lab transforms sponsorship into a strategic advantage, combining consultancy expertise with direct brand and rights-holder experience. Our structured approach ensures sponsorships align economically, culturally, and strategically. Using proprietary ROSI (Return on Sponsorship Investment) modelling, we optimise every euro spent, delivering measurable success—like increasing ROSI from €1.5 to €1.9 or boosting a financial services client’s loan production by 25%. From detailed evaluation metrics and post-event audits to scenario-based negotiation strategies, we create partnerships that drive value, unlock opportunities, and build lasting impact.
Collaborations between luxury brands and artists, musicians, designers, and or real estate offer a powerful means of creation that appeals to new audiences. Aligning complementary strengths and shared values can achieve results that far exceed individual contributions.
Whether blending bold luxury with pop music, merging technology with sports, or combining creativity with purpose, our approach ensures that each collaboration resonates with audiences.
We are collaborative by nature.
Living.Lab turns data into a powerful tool for transformation, blending analytical precision with intuitive storytelling. We go beyond raw numbers to uncover narratives that shape decisions and drive change. Our insights help brands, rights holders, and developers navigate complex landscapes with clarity and confidence.
Our Eventtrack system is at the forefront of social digital twin technology. It’s a cutting-edge platform that revolutionises the way we understand and predict pedestrian movement. producing real-time simulations of people flows in event venues.
Our proprietary Return on Sponsorship Investment (ROSI) framework ensures your sponsorship investment is transparent, targeted, and impactful. We enable partners to direct sponsorship resources to maximise commercial performance, and llocate hospitality budgets across business units, products, and sponsorship channels. This helps our clients build institutional capabilities to optimise sponsorship investments.
This data-driven approach delivers measurable success. For example, reallocating spend in one case increased ROSI from €1.5 to €1.9 per euro invested. Similarly, a financial services client achieved a 25% lift in loan production directly tied to their sponsorship activity. At Living.Lab, we ensure every euro spent creates tangible, lasting value.
Let’s turn connection into Chemistry