The event tourism sector is projected to grow by approximately $780 billion, reaching $2.392 trillion by 2034. Events are a fast-growing sector that has clear synergies with tourism. When managed and hosted effectively, they can enhance the visitor economy, provide media exposure, promote regional development, and stimulate infrastructure upgrades.
Living.Lab is an expert in maximising the impact of events for the government. From crafting national event strategies to financing and delivering content strategies and optimising world-class venues, we help governments align ambition with action.
We provide practical solutions customised to your specific challenges, enabling you to achieve measurable outcomes that benefit communities and economies.
Governments turn to Living.Lab when they want to align their tourism and major events strategy with tourism growth. Sub-national, national, and even transnational strategies for identifying, bidding for, and hosting events may differ, but one constant remains when addressing this complex topic.
To maximise the benefits and minimise any negative impacts for hosts, it is essential to allocate resources effectively and ensure that relevant agencies collaborate to achieve broader economic development goals.
Living.Lab understands these roles and how to bring together your teams to deliver. We make ambitious visions real with step-by-step project management, tourism financing, commercial planning and a deep understanding of the rights holders, skills and event infrastructure.
Governments partner with Living Lab to make sure their tourism and major events strategies deliver value for money and sustainable economic growth. Whether at a national or sub-national level, we bring clarity to the complexities of bidding for and hosting events by focusing on the long-term development of the economy, skills and national cohesion.
We maximise benefits for hosts and manage collaboration across ministries and agencies to achieve wider economic objectives. Our expertise includes project management, tourism financing, inward investment, commercial planning, and infrastructure development, from skills to advanced event technologies.
At Living Lab, we turn ambitious visions into reality, creating lasting legacies through bold, actionable strategies.
Discover how we turn vision into impact, ideas into action, and connections into Chemistry.
Let’s build the future together