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Living.Lab transforms how governments, brands, rights holders, and developers connect and collaborate, shaping a better, brighter future.
Our journey began with a question: How can sports, culture, and luxury partnerships help shape the future?
Since then, we’ve become trusted allies to some of the world’s most iconic names, helping elevate their work and achieve transformative results.
For all this rational talk of principles and processes, we also believe in the value of intuition – Chemistry. We are process-driven because it allows us the headspace to create.
We blend strategy with creativity, insight with action, and ambition with empathy. We act with purpose. Every solution is tailored, every collaboration consequential, and every result impactful.
We are passionate, intentional, people dedicated to elevating, and inspiring—and support those people who have the vision to make our world better.
We are a tight team and aim to remain that way, so we support a few ambitious, visionary individuals and ideas .
This includes a wonderfully diverse array of people, events, and organisations— la Biennale di Venezia, Emirates Airlines, designers, developers, Lewis Hamilton, governments, industrial hubs, major events, and camel beauty contests in the Empty Quarter.
The thread that weaves them together is ambition and vision.
Discover how we turn vision into impact, ideas into action, and connections into Chemistry.
Let’s build the future together