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By helping organisations think differently and act decisively, we are redefining collaboration in sports, culture, government, and luxury.
We’ve dedicated ourselves to these industries for the last 20 years, understanding them inside and out. Our dedicated team of experts offers a bespoke, personal service that blends creativity and world-leading strategy, planning and execution skills.
Together, we are building a better, happier, healthier world—a world powered by Chemistry.
The global event tourism sector will grow to $2.4 trillion by 2034. Living.Lab specialises in maximising the impact of events for governments – economic growth, jobs and skills, national pride and inward investment.
From infrastructure planning and finance to optimising venues and skills development and content strategies, we align ambition with action. Our practical, customised solutions help governments unlock measurable benefits for communities and economies.
Whether developing subnational, national, or transnational strategies, we ensure events are memorable and meaningful. With a deep understanding of rights holders, tourism growth, and economic planning, we manage collaboration across ministries and agencies to deliver long-term value.
At Living.Lab, we transform bold visions into sustainable legacies. Explore how we can help you turn opportunities into outcomes.
The rightsholders landscape is evolving so quickly, and Living.Lab stands at the forefront, helping rights holders to develop new opportunities and unlock the full potential of their assets. From sports and cultural showcases to emerging market opportunities, we drive meaningful results. Whether it’s new ways of connecting with fans, designing transformative sponsorship models, delivering innovative digital platforms, negotiating high-value hosting agreements,or the 5000 events our data OTT and live scoring solutions power, we turn ambition into measurable success.
With deep expertise across finance, sponsorship, ticketing, technology, broadcast, and audience engagement, Living.Lab helps ambitious rights holders maximise revenue, enhance audience connections, and build year-on-year revenues.
We take a structured, data-driven, and balanced approach to sponsorship by integrating left-brain analytical rigour with right-brain creative vision. This helps align internal stakeholders and build ambitious sponsorship programmes that reach deep into the organisation unlocking potential in recruitments, training, retention, product development, as well as marketing. The consumer data we have gathered from more than 5,000 events helps us build iconic sponsorship activation plans aligned with commercial objectives. We work to forge brand collaborations that resonate, and specialise in connecting premium, luxury brands with audiences in meaningful ways. With a unique blend of data-driven insight, cutting-edge tools, and creative innovation, we deliver measurable results that elevate your brand’s impact. Explore how we create Chemistry with the world’s most visionary names.
Let’s build the future together