Comprehensive Event Evaluation - SailGP

The ministry is responsible for the nation’s overall strategy engaged Living.Lab to evaluate the economic, social, and cultural impact of hosting SailGP.

• Economic Impact: We assessed the direct and indirect financial benefits, including tourism revenue, job creation, and the multiplier effect on local businesses.
• Social and Cultural Benefits: Identified areas to showcase the nation’s heritage, culture, and sustainability initiatives.
• Tourism Development – Evaluated SailGP’s role in driving ongoing tourism.
• Legacy Potential: We examined long-term benefits, including skill development in event management, promotion of STEM education, and building capabilities in sports and hospitality.