Our transformative strategy for Williams Automotive capitalises on its unparalleled Formula 1 heritage to position the brand as a leader in the ultra-luxury electric vehicle (EV) market. This project reflects our ability to drive innovation, forge impactful partnerships, and create significant shareholder value.

Leveraging Racing DNA for Luxury EVs

We identified a gap in the ultra-luxury automotive segment for a brand combining pure electric technology with a storied racing pedigree. Building on Williams’ heritage, the first platform will deliver globally relevant four-seater vehicles and derivatives like coupes and convertibles. The second platform will cater to pinnacle hypercars, targeting unmatched performance metrics, including a 250-mile range and 2,000+ horsepower.

Scalable Industrial Roadmap

Our industrial roadmap supports the launch of 4,500 vehicles annually, featuring superior driving dynamics and pricing between £250,000 and £1,200,000. This strategy scales through low vertical integration, leveraging pre-assembled modules from Tier 1 suppliers and contracted manufacturing.

Financial Strength and Stability

To underpin this vision, we secured £1.2 billion in phased investments, combining equity and senior debt. This capital injection ensures operational stability and supports Williams Advanced Engineering’s technological advancement. Conservative financial models validate an EBITDA potential of 20%+ and an IRR of 23%, with cash flow positivity by year six.

Strategic Partnerships

Collaborations with OEMs like Honda expand technical resources, while Williams’ Advanced Engineering supports ground-breaking technologies in battery management and light weighting. Direct sales and experiential showrooms strengthen the brand’s global appeal.

Leadership Driving Innovation

The bid leadership team included Mark Preston, (Mclaren, Super Auguri, Lola)  known for his future-focused engineering expertise, and Marco Mattiacci, whose strategic vision has been instrumental in shaping global automotive and motorsport brands including Ferrari, Faraday Future and now Aston Martin. Their combined experience ensures the seamless integration of cutting-edge technology, market positioning, and operational execution.

Delivering Exceptional Value

This initiative is projected to unlock £3 billion in shareholder value within seven years. By blending Williams’ unique heritage with cutting-edge technology, we not only redefine the ultra-luxury EV market but also reinforce our credentials as a premier partner in high-value, transformative ventures.

This strategy exemplifies our ability to lead bold, complex projects, delivering measurable results while pioneering in emerging markets.