Barry Keoghan Jaguar concept | Fashion week | Living Lab

Barry Keoghan Drives Jaguar Type 00

Electrifying in Paris

Barry Keoghan Jaguar Type 00: A Paris Power Move

Jaguar’s Type 00 Concept marks a bold shift in luxury automotive design, blending futuristic aesthetics with cultural sophistication.

Debuting in a striking Ultramarine finish at Paris Fashion Week, the concept car, alongside actor Barry Keoghan, embodies Jaguar’s vision of modern luxury. This moment reflects the brand’s commitment to redefining electric performance and lifestyle appeal.

As Jaguar prepares for the 2025 launch of its high-performance four-door GT, the Type 00 stands as a symbol of innovation, seamlessly merging heritage, design, and electrification to shape the future of luxury driving.

Mark Alexander Founder and CEO Living Lab

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Barry Keoghan Jaguar Type 00: Luxury Electrified in Paris

When Barry Keoghan steps out of a car, the world takes notice. When that car is the the car that broke the internet the Jaguar Type 00 Concept, resplendent in a bold new Ultramarine finish, the world talks, tweets, and Paris Fashion Week is electrified. Keoghan didn’t just arrive. He made a statement, stepping straight from the future and onto the front row.

The Jaguar Type 00 Concept sparked a cultural conversation in 2024. Whether you’re a die-hard car enthusiast or someone who just appreciates bold design, the Type 00 had everyone talking. And in true Jaguar style, that narrative continues.

Jaguar Type 00 Electrifies Paris Fashion Week

Jaguar’s “Copy Nothing” campaign has been as fearless as Keoghan’s choice of film roles—bold, disruptive, and unforgettable. Jaguar isn’t content with the usual car shows and motoring journalist reviews. From the Miami Art Fair to Paris Fashion Week, Jaguar’s marketing has focused on boldly rewriting the accepted script. It can be uncomfortable- not Barry Keoghan’s bath scene in Saltburn uncomfortable, but it’s challenging fun. As we said before in our piece on Jaguar’s strategy decisions, the mid-market auto industry is at a crossroads and making moves is the only option. The question asked by traditionalists is “Who is the car for?”. Well, if you have to ask, it probably not you.

Aquamarine Blue Jaguar Barry Keoghan and Jaguar Type 00

Forget the runway; Living Lab showstopper in Paris was Ultramarine. The Type 00’s new shade isn’t just elegant—it’s LOUD. Jaguar has a history with blue, from the XJR to the F-Pace, and this latest hue continues the legacy in spectacular style.

And let’s be honest, there’s a certain poetry in watching Keoghan, the actor redefining his industry, step from a car redefining its own. It’s no coincidence Jaguar’s latest concept found its way to Fashion Week. This is a car designed for those who live ahead of the curve. The subtle sliding boot for Keoghan’s jacket? That’s not design. That’s intention. That’s storytelling. That’s Jaguar.

How Jaguar “Copy Nothing” broke the internet

Jaguar, recently launched their "Copy Nothing" rebranding campaign. And, people have thoughts!

Jaguar’s Electric Future: The Four-Door GT Coming in 2025

While the Type 00 makes waves, Jaguar’s first production EV is already on the horizon—a luxurious four-door GT arriving in late 2025. Rawdon Glover, Jaguar’s Managing Director, confirmed that the GT will carry forward the dramatic proportions of the Type 00, boasting a long hood, sleek roofline, and sculptural LED lighting. It will ride on Jaguar’s new electric platform, sharing components with JLR models while ensuring a unique chassis for that iconic Jaguar drive.

(Dive deeper into luxury’s cultural evolution in Ferrari Fashion: The Fusion of Craft and Culture)

Performance and Range: A Supercharged Experience

This is no ordinary EV. Jaguar is aiming for:

Up to 430 miles (692 km) of range
956 hp (735 kW / 1,000 PS)
Top speeds over 160 mph (258 km/h)

Rawdon Glover described driving the prototype as “stunning in terms of speed, acceleration, and character.” Jaguar’s engineers are crafting a vehicle that doesn’t just push the limits but redefines them.

Luxury Meets Performance: The Next Evolution of Driving

This new GT won’t just be fast; it will be refined. Jaguar is focusing on craftsmanship, design, and an immersive driving experience. As Glover said, “The technology is there when you need it,” favouring elegant interiors over screen-heavy distractions. This is a car that invites you to feel the road—not just observe it.

In a market where many brands are backtracking on EV plans, Jaguar is holding firm. Following the GT’s launch, Jaguar will introduce a luxury sedan and SUV—each an EV, each a statement of intent.

The future of Jaguar isn’t coming. It’s already here