More than 700 events · 14m room nights · US$12bn GVA · 49 countries · 180 cities · in the past 12 months
- Case studies
The evidence, case by case
Three studies
Singapore Grand Prix: the hosting renewal
The cost-benefit analysis behind a decade of the world’s first night race, built to survive the renewal table, parliament and the press.
Takeaway
A hosting case has to state displacement, the counterfactual and the friction costs beside the gross benefit.
British MotoGP: a controlled test
Half the tickets on the legacy system, half with Living Lab, on the same weekend. £383,139 more in ticket and hospitality revenue against the control.
Takeaway
Both systems sold the same race on the same weekend, so the gap between them is the measure.
Show your working
A global events portfolio, on one method
From Cannes Lions to the Monaco Yacht Show: every event in a global portfolio measured the same way, so every host city gets the same evidence.
Takeaway
Each host city receives the same report for its edition, so the organiser can compare one city with another.
We will show you the evidence.