Players Magazine | The Future of Luxury Sports Media

Players Magazine: Apex Luxury Sports Media

The Future of Luxury Sports Media—Elite Athletes, High Fashion, and Culture Converge

Player - The new luxury sports media

Players is where sport meets high fashion. Led by Vogue’s Carine Roitfeld and her son Vladimir Roitfeld, the magazine gives athletes the haute couture treatment, merging elite performance with runway prestige.

With Dwyane Wade guest-editing the debut issue, Players will be a new power player in luxury sports media.

Simone Esposito CO founder Living Lab

Fashion Plays to Win

In the ever-evolving arena of fashion, where the catwalk meets the court, comes Players—a new biannual luxury sports media publication poised to disrupt the landscape where luxury and athleticism collide. The masterminds behind this boundary-pushing venture? None other than Carine Roitfeld, the legendary former editor-in-chief of Vogue Paris, and her son, Vladimir Roitfeld, CEO of CR Fashion Book.

Players is a manifesto. This glossy will bring the sartorial grandeur of haute couture to the unrelenting dynamism of sport, elevating athletes to the status of high-fashion icons.

There’s a niche that no one is filling. Athletes are the new supermodels, but they haven’t been given the same reverence in fashion media—until now.

Vladimir Roitfeld, CEO of CR Fashion Book

THE ART OF MOVEMENT, CAPTURED IN PRINT

Helmed by Carine, the fashion direction will carry her signature mix of provocative elegance and editorial daring, while Vladimir, an astute storyteller with a pulse on both industries, will steer the vision as editor-in-chief. Their ambition? To craft a visual language where sporting excellence is styled with the finesse of haute couture, and fashion is seen through the eyes of the world’s most compelling athletes.

The inaugural issue, guest-edited by NBA icon Dwyane Wade, is already setting the tone – six collectible covers will feature a seamless interplay of models, athletes, and global teams, capturing the magnetic energy of this cultural crossover.

A MULTI-PLATFORM LUXURY EXPERIENCE

Players is not confined to the page – it’s engineered as a full-scale luxury experience.

A highly collectible print edition, merging premium fashion editorial with the raw charisma of sports legends.
A robust digital presence, ensuring that the magazine remains as fast-paced and dynamic as its subjects.
Strategic brand collaborations, unlocking bespoke content, experiential activations, and curated merchandise that blur the line between runway and locker room.

WHY NOW? THE ERA OF ATHLETE AS ICON

The timing is impeccable. The lines between runway and sports arena have never been thinner—LVMH backing F1, and LVHM and Jacquemus in Paris 2024 Olympics. F1 driver Lewis Hamilton has a creative dialogue with with Kim Jones at Dior, Serena Williams is fronting fashion campaigns, and NBA tunnel walks are transforming into modern-day runways.

Athletes authenticity, profile and character means they more than competitors; they are cultural architects, style provocateurs, and business moguls.

“Athletes are bigger than top models today,” Carine notes. “They define style for an entire generation. The way they walk, dress, express themselves—it’s all part of a new aesthetic. Fashion has always been in sport’s DNA, but now, it’s about telling that story with the right level of artistry.”

Athletes have always been cultural powerhouses, what is different is now they are setting trends, influencing style, and reshaping the fashion industry.

Mark Alexander Living Lab CEO and Founder

A NEW PLAYBOOK FOR LUXURY

David Beckham was one of the first athletes to fully embrace high fashion. His Armani underwear campaign, partnerships with H&M and Dior, and front-row presence at fashion weeks set the standard for modern athlete fashion.

Players is exactly where we are at Living Lab: a power shift, a statement on where fashion is headed next. With luxury houses increasingly looking to athletes as muses, Players positions itself as the ultimate media partner, unlocking an untapped intersection of high style, high performance, and high-impact storytelling.

“Brands want athletes because they represent something real,” says Vladimir. “They embody drive, resilience, and raw influence. That’s what modern luxury is about.”

From the stadium to the front row, the tunnel to the campaign, Players is here to define, document, and elevate this new era—one athlete, one cover, one issue at a time.