Sports Tech Series. Bespoke Spray-On Sneakers

Innovation at Speed
LightSpray’s robotic arm coats a mould with a quick-drying material, producing a fully formed trainer in record time—three minutes. This level of efficiency is transformative in an industry historically reliant on slow, labour-intensive processes.

Eco-Friendly Efficiency
The spray-on process eliminates traditional stitching, drastically reducing textile waste and cutting down manufacturing stages. With near-zero waste, On’s approach aligns perfectly with the increasing consumer demand for sustainable production.

Form Meets Function
These sneakers fit like a second skin, weighing just 170g—significantly lighter than many leading running shoes. Without a heel cap, laces, or tongue, the translucent, sock-like design resembles a stripped-back racing machine. Think Ozempic, but for footwear.

Brand Evolution
On, known for its CloudTec soles inspired by water pipes, is taking performance innovation up a notch. Growing at an annual rate of 70–80%, the brand is proving that a fusion of cutting-edge technology and cultural influence can challenge industry giants like Nike and adidas.

Elite Athlete Backing
From Roger Federer’s investment to elite runners wearing On’s innovations, the brand is leveraging high-profile credibility. At the New York Marathon, Hellen Obiri’s second-place finish in LightSpray shoes served as a live, high-stakes product demonstration.