Living Lab’s first economic model was for the Singapore Grand Prix in 2012. In 2025 we became a software platform: government-grade intelligence for the visitor economy
Living Lab is a platform for governments that measures the visitor economy as one system and forecasts what each decision will do to it.
National tourism strategy development. Produces government-grade, on-demand economic impact reports in minutes. Any route, event, or season delivered: GVA, tax, jobs, room nights, and retained value, across 50 OECD-aligned sectors. On demand, nationwide, on one method. Proof in minutes.Ā Reference data is published by UN Tourism.
Uses machine learning to forecast and optimise your visitor economy against your objectives. Jobs, tax, sector growth, risk, infrastructure, routes, the event portfolio, or regional growth … Demand137 returns the options and reacts as you make each choice.
| Product | Your question | You get | What it changes |
|---|---|---|---|
| Signal137 | Which of my events are delivering, and which are not? | Every event ranked on jobs, FTE, tax, and GVA, on one method | You support the events that are productive and optimise the mix for retained GVA |
| Signal137 | How much of what we generate stays in the country? | Retained value by region and by sector, with the leakage named | You see which supply chain keeps the value and which leaks it outside your border |
| Signal137 | Can I have the answer today, not at the end of the quarter? | Reports on demand: any route, event, or season, in minutes | Evidence arrives while the decision is still open, and as often as you ask |
| Signal137 | What do I tell leadership at year end? | Monthly, seasonal, and annual roll-ups across the whole system | One account of what the visitor economy delivered, not six ministries' versions |
| Demand137 | What happens if we do nothing? | Base, downside, and supported scenarios with a stated counterfactual | The cost of waiting is priced, so acting and not acting are compared on the same terms |
| Demand137 | Which industries should we grow so more of the value stays here? | The sectors where retention gains are largest, ranked | Industrial policy and tourism policy point the same way |
| Demand137 | How many keys should we approve, where, and in what order? | Hotel capacity tested against forecast demand by location and by year | You approve rooms the demand will fill, and sequence them so each opening is absorbed |
| Demand137 | How many short-term rental licences should we release, or withdraw? | The yield, displacement, and fiscal effect of each licensing level | Licences move with hotel supply, not against it |
| Demand137 | How do I sequence events so the supply chain grows with them? | A calendar paced to absorptive capacity: caterers, last mile, airlift | Local firms scale into the demand instead of losing it to imports |
| Demand137 | If I change this, what are the trade-offs over there? | The effect of any decision on every other domain, quantified | No rule that helps one sector by quietly taxing another |
| Demand137 | Which should we back first, and at what level? | Candidate routes, events, and investments ranked on return, net of displacement | You stop paying for demand the market would have delivered anyway |
| Both | Who holds this, and where? | Model, data, and a trained national team inside your jurisdiction | The capability survives the change of official or consultant |
Oman has announced plans for a high-altitude destination at Jabal al Akhdar, combining sports training, wellness, and tourism at 2,400 metres. It is the kind of project a Gulf government can commit to at once, and the kind that lives or dies on a demand case nobody has yet published.
A major event is a rallying point for civic pride, and just as easily a rallying point for protest. The difference is usually whether residents can see what the event does for their street, in terms they recognise, before the road closures start.
The owners of the Bulls and the Blackhawks are putting a reported US$7bn into 55 acres around the United Center: housing, a music hall, a hotel, retail, a park. The arena already hosts more than 200 events a year. The question a developer should ask is what the other 165 nights are worth.
Tourism is close to a tenth of the world’s output and employment, and almost every government still plans it in pieces. A country that governs its visitor economy as one system keeps more of what it pays for. On an illustrative US$20bn economy, five points of retention is US$1bn a year.
We turn messy event and tourism data into decisions that help communities grow. Bring curiosity and rigour. We will hand you questions nobody has answered yet.
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