More than 700 events · 14m room nights · US$12bn GVA · 49 countries · 180 cities · in the past 12 months

La Sagra

Tourism economics blog.
[sà·gra]

Italian

  1. A village festival marking a local event, held in the open with processions, stalls, and food. The day a place gathers to celebrate what it has.

  2. A food festival, given over to one thing the region does well: the sagra del vino, the sagra delle castagne eaten in the Piazza.

  3. A display of something in abundance, for anyone paying attention to see.

This is our long table: ideas, opinions and news about the visitor economy, and the events, places and decisions that shape it.

Tourism economics blog: what is interesting us this week?

A tourism asset grows on more than its growth story

A hotel, a resort, or a mixed-use scheme fails underwriting when a single route, a single annual event, or a single source market turns out to be carrying more of the demand case than the committee realised. The dependency is the risk, and it can be measured before signature.

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The other 300 days are the upside of every sports venue

A race track, an arena, a stadium: each is built for a peak it reaches a few dozen times a year. The gap between peak and off-peak operational need is the commercial challenge behind every sports-anchored development, and the reason mixed use is the answer rather than the fashion.

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Advancing the Tourism Industry

Show me the evidence

Tell us the question. We'll bring back the answer.

Come and show your working

We turn messy event and tourism data into decisions that help communities grow. Bring curiosity and rigour. 

We will hand you questions nobody has answered yet.