More than 700 events Ā· 14m room nights Ā· US$12bn GVA Ā· 49 countries Ā· 180 cities Ā· in the past 12 months

Tourism community impact assessment: show whether tourism is working for the people who live there.

A city can point to a growth figure. A resident can point to a rent increase and a street that no longer feels like theirs. Both are usually true. Evidence at the level of a neighbourhood is what lets both sides argue about the same thing.
See where visitor spend stays local and where it leaks, whether housing stock and rents are moving with visitor demand, and whether a promised community benefit reached the people it was meant for. Built to be checked, not only announced.

A tenth of the world's output and employment depends on the visitor economy

Living Lab’s first economic model was for the Singapore Grand Prix in 2012. In 2025 we became a software platform: government-grade intelligence for the visitor economy

In the last 12 months we have deployed at more than 700 events. They delivered 14 million room nights and over US$12bn in gross value added

What does Living Lab do for tourism community impact assessment?

Tourism community impact assessment. Living Lab produces evidence granular enough to describe a specific neighbourhood, honest enough to state what it cannot decide, and open enough that the side which did not commission it can check it. Reference data is published by UN Tourism.

Attributes what tourism did to a defined area over time: visitor spend retained locally against leakage, long-term rental stock and short-term letting listings against visitor demand, and whether promised jobs, procurement, or funding reached local people. Every figure states its source and its uncertainty, so it can be checked rather than trusted.

Tests what a proposed change would do to the same neighbourhood before it is signed: a licensing rule, an event calendar, a development. Usually scoped through the council, DMO, or funder that holds the commissioning relationship. What the evidence cannot do is decide whether a trade-off is acceptable. That judgement stays with residents and their representatives.

ProductYour questionYou getWhat it changes
Signal137Is tourism a net benefit, a cost, or a mixed picture in our neighbourhood?Local employment, spend, and price effects by area, not a citywide averageEvidence that speaks to the streets affected, in the forum where the decision is made
Signal137Is short-term letting changing who can afford to live here?Housing stock, rental price, and listing volume over time, matched against visitor demandThe pattern is raised while a policy window still exists
Signal137Did the promised community benefit reach local people?A traceable path from visitor spend to locally retained value versus leakageThe funder or operator is held to a benefit case that can be checked
Signal137Will the numbers just support whoever commissioned them?Stated assumptions, sources, and uncertainty on every outputThe side that did not commission the work can check the result
Signal137What did the festival do to our street?Event cadence, accommodation pressure, and resident sentiment for the defined areaOne event's local effect, separated from the citywide total
Demand137What would a licensing change do to this neighbourhood?The yield, displacement, and fiscal effect of each option, at area levelThe rule is tested before it is signed
Demand137What happens if nothing changes?Base, downside, and supported scenarios with a stated counterfactualThe cost of waiting is visible alongside the cost of acting
BothWe are a resident association, not a government body. Can we use this?Usually via the council, DMO, or funder that holds the commissioning relationshipThe concern is brought, and the route to commission it is advised
BothWhat can this evidence not tell us?Whether a trade-off, jobs against noise, funding against congestion, is acceptableThe value judgement stays with the community and its representatives
BothWho holds the data, and does it identify anyone?Aggregated and governed: never a named resident or visitor, only the patternThe evidence is usable in public without exposing anyone

Bring us the concern, not only the number

Calendar optimisation example

USE CASES

La Sagra

Major events and the people who live there

A major event is a rallying point for civic pride, and just as easily a rallying point for protest. The difference is usually whether residents can see what the event does for their street, in terms they recognise, before the road closures start.

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One system. The size of the prize.

Tourism is close to a tenth of the world’s output and employment, and almost every government still plans it in pieces. A country that governs its visitor economy as one system keeps more of what it pays for. On an illustrative US$20bn economy, five points of retention is US$1bn a year.

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The test was the World Cup. Here is what it showed.

Hand a country that is losing visitors the largest sporting event ever held on its soil, and see whether the event can overcome the friction. It could not. Measured per hotel across 16 host markets, the 2026 World Cup delivered as a tournament and failed as a remedy.

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Advancing the Tourism Industry

Show me the evidence

Tell us the question. We'll bring back the answer.

Come and show your working

We turn messy event and tourism data into decisions that help communities grow. Bring curiosity and rigour. We will hand you questions nobody has answered yet.