Living Lab’s first economic model was for the Singapore Grand Prix in 2012. In 2025 we became a software platform: government-grade intelligence for the visitor economy
Airline route business case. Living Lab connects a route to the destination it serves, and shows what the route is worth to that destination, before the incentive is committed and after the route has flown. Reference data is published by IATA.
Attributes what a route already delivered for the destination: visitor spend, hotel nights, GVA, tax, and jobs, per route, on one method. Reports on demand for any route, season, or market. Evidence an airport board can set against the case that funded the route.
Tests a route’s viability before it is committed: demand by origin, timing, purpose, and price sensitivity, with sustainable aviation fuel cost and transition risk priced in. Base, downside, and supported cases, with the counterfactual stated. Demand137 ranks the routes the underlying demand can support.
| Product | Your question | You get | What it changes |
|---|---|---|---|
| Demand137 | Whether to launch, grow, hold, or withdraw a route | Demand vectorised by origin, timing, purpose, and price sensitivity, not a single total | You back the routes the underlying demand can support |
| Demand137 | How to price or target an airport incentive | The destination value the route creates: visitor spend, hotel demand, investment signal | Incentive budget goes to routes that pay back to the destination, not only to the airline |
| Demand137 | How exposed is the network to one hub, one source market, or one shock? | A concentration and resilience view across the route network | You diversify before a disruption forces the point |
| Demand137 | How do sustainable aviation fuel cost and transition risk change the case? | Forward transition scenarios layered onto route viability | Transition risk is priced now, not at the next renewal |
| Demand137 | What happens if we do nothing? | Base, downside, and supported scenarios with a stated counterfactual | The cost of waiting is priced, so acting and not acting compare on the same terms |
| Signal137 | What did the route we supported actually deliver? | Attributed destination value: room nights, GVA, tax, and jobs, per route | You report to the board against the case that funded the route |
| Signal137 | Which routes create destination value, and which only fill seats? | Every route ranked on destination return, on one method | You renew the routes that pay back and let the others lapse |
| Signal137 | Can I have the answer before the slot decision, not after it? | Reports on demand: any route, season, or market, in minutes | Evidence arrives while the decision is still open |
| Both | Can this work when the airline's booking data is commercially sensitive? | Route demand vectorised from destination-side and market signals | The airline's own data is not a precondition |
| Both | Who holds this, and where? | Model, data, and a trained team inside your jurisdiction | The capability survives the change of official or consultant |
A hotel pipeline decision is usually made on an occupancy trend, extrapolated forward. That answers a different question from the one a planner, a developer, or an investor faces: is the market short of rooms overall, or short of rooms on the 18 nights a year when demand peaks?
A new route photographs well on launch day. Whether it is still flying in year three, without deep discounting, and still worth the airport incentive that started it, is a quieter question, and it is the one that comes up at renewal.
International visitors to the United States fell 4.2% in 2025, the first annual decline since the pandemic, while worldwide travel grew. The spending did not disappear. It moved. Five economies are absorbing most of it, and the shift now looks structural.
During the 2026 World Cup, host-city hotel rates rose 13% on average. Miami rose 30.3%. New York fell 4.5%. The average was true and useless: it would have told all 16 cities the same thing, and been wrong for most of them.
We turn messy event and tourism data into decisions that help communities grow. Bring curiosity and rigour. We will hand you questions nobody has answered yet.
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