Living Lab’s first economic model was for the Singapore Grand Prix in 2012. In 2025 we became a software platform: government-grade intelligence for the visitor economy
Event economic attribution tool. Signal137 is Living Lab’s attribution engine. It takes a bounded event, policy change, or shock and works out how much of what followed can be credited to it, once you account for what would have happened anyway, what displaced something else, and what leaked outside the geography you answer for. Reference data is published by the OECD.
Produces government-grade, on-demand economic impact reports in minutes. Any route, event, season, or policy delivered: GVA, tax, jobs, room nights, and retained value, across 50 sectors on the OECD’s ISIC Rev.4 classification. On demand, nationwide, on one method. Monthly, seasonal, and annual roll-ups, so leadership gets one account of what the visitor economy delivered.
Signal137 explains what already happened. When the decision is forward, what demand is forming and where it will land, Demand137 is the product. Most engagements use both across a cycle: Demand137 to test the decision beforehand, Signal137 to account for it afterwards, on a shared evidence base so the two numbers are comparable.
| Product | Your question | You get | What it changes |
|---|---|---|---|
| Signal137 | What changed because of this event, net of what would have happened anyway? | Gross activity through counterfactual, displacement, and leakage to attributable retained value | The legacy figure survives the auditor's first question |
| Signal137 | What does the visitor economy support, and where does the value stay? | GVA, employment, and tax with a segment-level supply-chain and retention breakdown | Procurement and licensing targeted where retention is weakest |
| Signal137 | What did the public intervention return, in the same terms as its cost? | Fiscal return and wider public outcomes, stated separately, with the counterfactual | The return audited the way the cost is |
| Signal137 | What did visitors do and feel? | Zone and segment-level behaviour and sentiment, aggregated before any analyst sees it | A pattern the board can act on, not a profile of any one visitor |
| Signal137 | What did the activity emit? | Emissions by category, each labelled measured, modelled, or estimated | The carbon claim defended with the same discipline as the economic one |
| Signal137 | Which events in the calendar are delivering, and which are not? | Every event ranked on jobs, tax, GVA, and retained value, on one method | The productive events supported; the mix optimised |
| Signal137 | Can I have the answer today, not at the end of the quarter? | Reports on demand: any route, event, or season, in minutes | Evidence arrives while the decision is still open |
| Signal137 | Can it produce a negative or neutral result? | Yes, and it should | A tool that only finds positive impact is not credible to a treasury reviewer |
| Signal137 | Do we need a live data connection? | No. Data refreshed on each source's documented schedule, access agreed before a project starts | Nothing claims real-time access by default |
| Signal137 | Who holds this, and where? | Model, data, and a trained team inside your jurisdiction | The capability survives the change of official or consultant |
None of the three states what it includes, what period it covers, or whether the money stayed. A footprint figure is only useful when it carries its own definitions, and it is only defensible when it is kept separate from impact.
A major event is a rallying point for civic pride, and just as easily a rallying point for protest. The difference is usually whether residents can see what the event does for their street, in terms they recognise, before the road closures start.
During the 2026 World Cup, host-city hotel rates rose 13% on average. Miami rose 30.3%. New York fell 4.5%. The average was true and useless: it would have told all 16 cities the same thing, and been wrong for most of them.
We turn messy event and tourism data into decisions that help communities grow. Bring curiosity and rigour. We will hand you questions nobody has answered yet.
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